CML Industries SA

During my studies I had to do an internship in a company. I chose CML because it is a railway company composed mainly of engineers and the artistic dimensions are not a priority. I saw this oportunity as a challenge. Before starting the course I proposed to offer them a new, more economical way to present their products in production through 3D. These 3D renders could also be a playground to test new graphic elements to put on their products to show their “know how”.

New Indentity

During the early stages of the project it became clear that the current CML logo was not easily distinguishable due to its graphic composition. I therefore proposed to do some research in order to create a new logo that would have more notable elements that would distinguish it more easily.